Rockwood Custom Homes is an award-winning boutique custom home construction and renovation company that works closely with discerning clients to deliver exceptional results.
Rockwood has spent the last ten years growing through referrals and networking but saw a huge need to have a stronger social media presence. Although we increased their growth on Facebook and LinkedIn, the main channel of emphasis was Instagram, with the target of growing from approximately 5k followers to 10k organically.
Due to their industry-leading craftsmanship and unique build process, we thought ongoing boots on the ground documentary-style content was the answer. From planning and construction to the final reveal, nothing was missed on providing their audience with a sense of the Rockwood Custom Homes difference.
Once the content was obtained and edited, we ensured constant posting to all social channels at least 3–5 times a week with outgoing and incoming engagement strategy to support.
We achieved 10k organic followers on Instagram in ten months.
Through captivating video and photography with a strong social media management strategy, we were able to keep Rockwood Custom Homes followers engaged and wanting more. Interactions increased substantially and their digital presence and reach became more substantial over their peers.