Our client Barjac Construction Management has been serving Alberta for over 40 years focusing all types and forms of construction specifically in the automotive industry.
Barjac has never needed to market their brand due to their tight relationships in industry, however they have been feeling the urge to move towards a more digital approach to displaying their work and capabilities.
Barjac will be undergoing a full digital strategy starting with the website and “beefing up” content with current projects. This first step was to take a boots on the ground approach and capture video and photography to help build their portfolio offering.
This included high-resolution HDR photography and dynamic videography with all of the bells and whistles.
The content will be shared on the website, social media and eventually digital advertising campaigns highlighting their overarching capabilities and craftsmanship.
Through captivating video and photography we are able to keep Barjac Construction Management’s followers engaged and wanting more. Interactions to the brand increased substantially and their digital presence and reach became more prevalent over their peers.