Social Media tells your brand's story and is a staple to every company. It allows us to get a glimpse into a company's activities, culture and conversations on an ongoing basis—anytime, anywhere. Depending on the amount of content produced (content is king), people are able to truly get a feel for who you are and what you represent. Our team will help you be more "social" by producing and managing content on channels that make sense for your business.
Your Social Media channels are crucial for your brand presence, connecting and developing relationships with your clients, and getting your message out to your target audience. Not all social media channels will apply to your business. From your new strategy, we will help identify your social media goals and the correct platform to provide the best return aligned to your digital marketing objectives.
Once your top social channels are selected, our video and photo strategy takes shape. We curate a theme that is specific for your brand in relation to the content “type” we want to display. For example, if you are in construction, we may post progress, process and completed projects as an ongoing theme. This will take form in photos, videos, and text-based design.
Every month begins with curating the content calendar based on strategy, trends. Then comes scheduling across all platforms into the best time that your audience is active and monitoring engagement through comments, likes, shares, and saves. We finish by reviewing the analytics from the previous month and make any adjustments needed.
The social media channels we specialize in are:
We optimize your social media by: